Case Study: MOVE Guides increases lead conversions and scalability with SmartBug Media

How we helped a relocation company increase scalability and lead conversions through growth-driven design

MOVE Guides, a leading employee relocation company, needed a website that could keep pace with its rapid growth and evolving messaging. Its HubSpot COS site was inflexible, with many pages hard-coded and difficult to update, making even small changes slow and labor-intensive. SmartBug Media stepped in to help MOVE Guides improve scalability and support faster testing and iteration.

SmartBug Media implemented a growth-driven design approach, redesigning high-value pages like the homepage and key solution pages first, then iterating monthly with ongoing UX, conversion, and inbound marketing improvements. The result was stronger brand awareness, clearer messaging, and a 100% increase in website visit-to-lead conversion rate, helping reduce unqualified leads and give sales more qualified opportunities.

MOVE Guides

Sean Pratt

North America Marketing Manager