Case Study: Conversant Bio achieves 250% lead growth and 700% more qualified leads with SmartBug Media

How we helped a pharma research company increase lead quality and volume

Conversant Bio, a pharmaceutical tissue procurement company, needed help improving the quality and volume of leads coming from its website. SmartBug Media found that its existing marketing approach and Magento-based site were not aligned to attract the right healthcare research prospects or clearly communicate its value proposition.

SmartBug Media implemented an inbound marketing strategy built around an Inbound Marketing Playbook, persona development, blogging, premium content, conversion optimization, and a migration to HubSpot. In six months, the campaign drove a 250% increase in monthly leads, boosted marketing qualified leads from 10% to 80% for a 700% gain, and delivered a 3,558% marketing ROI.

Conversant Bio

Luke Doiron

Chief Commercial Officer, Conversant Bio