Case Study: Habitat for Humanity Greater San Francisco boosts donations and efficiency with SmartBug Media

How we helped a non-profit raise donations and increase operational efficiency

SmartBug Media worked with Habitat for Humanity Greater San Francisco, a nonprofit serving Marin, San Francisco, and San Mateo counties, to solve major digital workflow challenges. Their outdated, non-mobile-friendly website was just one of several disconnected platforms, making it difficult to manage volunteers, email marketing, CRM, and content efficiently. The organization also needed a separate online presence for its ReStore to better support brand marketing and SEO.

SmartBug Media delivered a comprehensive solution built on HubSpot COS, including website and microsite design, UX, SEO, and information architecture. The new platform unified customer management, simplified operations, and created mobile-friendly donation and volunteer pages. As a result, donations rose 25%, web traffic increased 20%, and the team saved 20% of its time, while also improving volunteer engagement, segmentation, and automated marketing workflows.

Habitat for Humanity Greater San Francisco

Samantha Salas

Digital Marketing & Web Content Manager