Case Study: Game Ready Achieves 347% Organic Traffic Growth with SmartBug Media

How we helped a medical device company grow leads and increase traffic

SmartBug Media helped Game Ready, a leader in post-operative recovery devices, transition from traditional marketing to a modern inbound strategy. Game Ready needed to increase traffic and leads while improving how it targeted and converted prospects online, so SmartBug Media began with an inbound marketing assessment and gap analysis using HubSpot.

SmartBug Media implemented a full-service inbound program that included persona development, keyword strategy, blogging, premium content offers, conversion path optimization, and website design consulting. The results were significant: organic traffic increased by 347%, total traffic rose by 232%, total leads grew by 213%, and organic leads increased by 312%, with lead quality also improving by 26% month over month.

Game Ready

Kelly Hansen

Director of Marketing