Case Study: Visible Equity increases leads and traffic with SmartBug Media

How we helped a leading financial analytics company increase leads and improve traffic through content marketing

Visible Equity, a leading financial analytics company serving banks and credit unions nationwide, needed a new way to generate leads after trade shows and traditional outbound efforts began to lose effectiveness. The company turned to HubSpot and inbound marketing, but needed help producing high-quality, industry-specific content at scale.

SmartBug Media provided full-service inbound marketing support, including persona development, keyword strategy, blogging, premium content offers, conversion paths, and website design consulting. With SmartBug Media’s help, Visible Equity increased leads by 100% in four months, grew social traffic by 608%, and improved organic traffic by 44% in less than six months.

Visible Equity

David Gilbert

Chief Marketing Officer