Case Study: Ingram Micro boosts traffic and leads with SmartBug Media

How we helped a global technology and supply chain company increase traffic and leads

SmartBug Media partnered with Ingram Micro, a Fortune 500 technology and supply chain company, to redesign its advisor website. Ingram Micro wanted to turn the site into a stronger educational and thought leadership hub while continuing to publish more blogs and premium content across multiple business lines without creating clutter or confusing navigation.

Using the HubSpot COS, SmartBug Media delivered a magazine-style website with improved navigation, smart CTAs, conversion paths, responsive design, and a keyword-driven content strategy. The redesign helped Ingram Micro achieve a 27% increase in site visits, a 22% increase in leads, a 154% increase in organic traffic, and a 90% increase in organic leads, all shortly after launch.

Ingram Micro

Eddie Cervera

Senior Manager