Case Study: EmployTest improves hiring decisions with SmartBug Media

Helping managers make smarter hiring decisions

EmployTest partnered with SmartBug Media to redesign its website and better communicate the value of its pre-employment testing platform. EmployTest needed a site that would help increase leads, retain existing customers, and build credibility with larger prospects, while clearly presenting its behavioral, cognitive, computer skills, clerical, and industry knowledge tests.

SmartBug Media implemented a new website experience with easy navigation, bright contrasting content blocks, and strong calls to action. The updated site highlights EmployTest’s 250+ skills assessments, customer reviews, transparent pricing, and psychologist-developed tests to support lead generation and trust. The case study does not provide specific quantitative results, but the redesign was aimed at improving conversions, customer retention, and overall credibility.

EmployTest