Case Study: Hastings Bath Collection achieves a stronger brand and improved website performance with SmartBug Media

Hastings Bath Collection streamlines marketing 100% in HubSpot with SmartBug Media

Hastings Bath Collection, a long-established luxury bath design company, faced challenges with outdated branding and a disorganized website that failed to communicate its new value proposition after moving away from tile products. This led to missed opportunities to reach their ideal customers. They engaged vendor SmartBug Media for a comprehensive solution.

SmartBug Media developed new messaging guidelines, a refreshed visual brand identity, and a new website strategy. The website was migrated to HubSpot, consolidating all marketing and sales operations into a single platform. The results included an improved user experience, higher organic search volume, increased brand recognition, and more industry traction. SmartBug provided a solid foundation for the customer's continued growth.

Hastings Bath Collection