Case Study: Global Tax Network boosts thought leadership reach with SmartBug Media

Global Tax Network reaches 326 million unique views per month with SmartBug Media

Global Tax Network (GTN), a global mobility tax services firm, had a strong team of experts but was struggling to position them as thought leaders and increase its visibility beyond its standard marketing channels. To amplify its experts' voices and expand its reach, GTN partnered with vendor SmartBug Media for a targeted PR campaign.

SmartBug Media implemented a multi-pronged PR strategy that included developing key messages, strategically targeting top-tier outlets, and building a backlinking strategy. This solution successfully placed 17 byline articles featuring GTN's experts in influential publications. The results were significant, achieving 326 million unique views per month and an average domain authority of 59, which greatly increased GTN's marketplace visibility and established its reputation as an industry thought leader.

Global Tax Network (gtn)