Case Study: First State Community Bank surpasses contact generation goals with SmartBug Media’s inbound home buyer campaign

First State Community Bank surpasses contact generation goals by 130% with SmartBug Media

First State Community Bank (FSCB), a Missouri-based financial institution, faced the challenge of competing with large national banks and demonstrating its capabilities in home loans. Their goal was to achieve 5% year-over-year growth in mortgage applications, but their marketing efforts relying on their website and branch brochures were falling short. They enlisted the help of SmartBug Media to create a unified inbound marketing campaign to position themselves as a leading resource for first-time home buyers.

SmartBug Media developed a comprehensive inbound strategy anchored by a premium content offer, "The Essential Guide for First-Time Home Buyers." The solution, implemented using HubSpot's Marketing Hub, included custom landing pages, blog CTAs, emails, social media, and advanced nurturing workflows. The results were significant: contact generation increased by 667% month-over-month, surpassing the monthly goal by 130% in the first month. The campaign successfully converted 4.5% of marketing qualified leads into sales qualified leads and helped FSCB exceed its annual demand generation goals within just four months.

First State Community Bank (fscb)