Case Study: Decon7 Systems achieves inbound marketing growth with SmartBug Media

Decon7 Systems grows organic traffic 163% with SmartBug Media

Decon7 Systems, an industrial cleaning solutions provider, faced the challenge of scaling its marketing efforts across multiple new verticals, including food production and biosecurity. Their small team lacked the strategy and expertise to create targeted content and fully utilize their HubSpot platform. They partnered with vendor SmartBug Media to develop a comprehensive inbound marketing strategy to overcome this.

SmartBug Media implemented a multi-faceted solution for Decon7, which included extensive keyword research, persona creation, and developing vertical-specific content like blog articles, infographics, and targeted CTAs. This strategy, powered by HubSpot workflows, led to impressive results: a 163% year-over-year growth in organic traffic and a 143% YoY growth in new leads. The blog, started from scratch, now averages over 1,000 monthly organic visits, successfully positioning Decon7 to capitalize on market demand.

Decon7 Systems