Case Study: Cummings Electrical achieves stronger brand clarity and scalable growth with SmartBug Media

Cummings Electrical launches a 64-page HubSpot site with SmartBug Media

Cummings Electrical, one of the largest electrical contractors in Dallas-Fort Worth, faced a fragmented website that obscured its expertise and caused customer confusion between its three distinct business units. This led to a significant number of misidentified leads. To align its digital presence with its reputation, Cummings Electrical partnered with SmartBug Media for a strategic HubSpot website build.

SmartBug Media designed and built a new 64-page website on HubSpot from the ground up. The solution featured an interactive project map powered by HubDB, custom layouts, and persona-driven content to create a customer-centric experience. The new site provided a scalable foundation for marketing and SEO, resulting in stronger brand clarity and measurable ROI, with new customers specifically citing the updated website as a key influence in their decision to partner with Cummings Electrical.

Cummings Electrical