Case Study: Crews Bank Corp builds brand cohesion and local engagement with SmartBug Media

Crews Bank Corp builds 3 cohesive bank websites with SmartBug Media

Crews Bank Corp, a family-owned banking operation in Florida, came to SmartBug Media seeking to build brand cohesion and increase lead generation across its multiple branch websites. Their challenge was to create a suite of distinct yet cohesive websites that would build overall brand awareness while still celebrating the unique local identity of each individual community bank.

SmartBug Media implemented a solution that included synthesizing three separate bank websites using a parent site template for brand consistency, while also customizing each site's design and localized copy to celebrate each branch's personality. They built an interactive map using HubDB to help patrons find locations. As a result, Crews Bank Corp achieved increased brand awareness and a cohesive online presence that still highlighted the unique character of each local community.

Crews Bank Corp