SmartBug Media
151 Case Studies
A SmartBug Media Case Study
Clevens Face & Body Specialists, a cosmetic surgery practice, faced challenges with a fragmented marketing tech stack and generic content that failed to convey its unique value. Seeking a better way to attract and nurture leads over the long consideration period typical for cosmetic procedures, Marketing Director Teresa Beard turned to SmartBug Media and the HubSpot platform for a consolidated inbound marketing solution.
SmartBug Media implemented a comprehensive strategy that included a new website on the HubSpot CMS, the creation of highly-specific premium content, and advanced lead segmentation. The results were significant, with a 400% increase in monthly leads, a 500% increase in organic traffic, and a 302% rise in consultation requests, positioning the practice for record growth even during the pandemic.