Case Study: Caring.com achieves cleaner data and better lifecycle visibility with SmartBug Media and HubSpot

Caring.com achieves 99.9% data accuracy with SmartBug Media

Caring.com, a platform providing resources for family caregivers, faced challenges with subpar automations and messy data management in Salesforce. They sought better automation capabilities and cleaner data to improve their sales and onboarding pipelines, leading them to partner with SmartBug Media for a HubSpot implementation.

SmartBug Media executed a seamless Salesforce to HubSpot migration, which included data cleanup, custom-coded workflows, and extensive training. This solution provided Caring.com with 99.9% data accuracy on over 20,000 migrated records, a 28% increase in inbound leads within 90 days, and a 40% reduction in time spent on manual sales tasks.

Caring.com