Case Study: CallRail Nearly Doubles MQL Conversion Rate with SmartBug Media

CallRail nearly doubles MQL conversion rate with SmartBug Media

CallRail, a marketing analytics SaaS provider, faced a challenge common to growing companies: it had advanced marketing ideas and strategies but lacked the internal personnel and resources to execute them effectively. Their goals included better reaching core verticals through content to drive their inbound marketing strategy. They turned to their existing technology partner, SmartBug Media, for assistance with content creation, SEO, and a fresh perspective on their paid advertising efforts.

SmartBug Media implemented a comprehensive solution, creating a variety of content from e-books to blog articles to appeal to target verticals like advertising agencies. They also took over management of CallRail's pay-per-click (PPC) strategy to provide a new perspective. The results were impressive: the first content campaign saw a 92.73% increase in MQL conversion rates, organic blog users grew 12.55% year-over-year, and the cost per conversion on Google Ads decreased by $250. SmartBug Media helped CallRail achieve more leads and conversions with less effort and cost.

CallRail