Case Study: Birthright Israel Foundation inspires donors and boosts giving with SmartBug Media

Birthright Israel Foundation engages 40,000+ donors with SmartBug Media

Birthright Israel Foundation, a nonprofit that provides life-changing trips to Israel for young Jewish adults, was concerned its website did not effectively communicate its essential messages to its 40,000+ donors. They needed a site that would inspire donations, reflect their mission, and showcase the positive impact of gifts. They engaged SmartBug Media to address this challenge.

SmartBug Media crafted a vibrant new website that pushed the client's cause to the forefront. The solution involved copywriting to highlight donor impact, masterful design that tied the brand together using logo elements, and bright image collages to show the positive results of giving. The unified, user-friendly site successfully educated visitors and made it easy for them to take action, thereby inspiring them to give.

Birthright Israel Foundation