Case Study: Ashling Partners boosts MQLs at FORWARD 5 with SmartBug Media

Ashling Partners gains 183 MQLs with SmartBug Media

Ashling Partners, a large intelligent automation service provider, faced the challenge of generating more marketing qualified leads (MQLs) from an in-person conference after experiencing low booth traffic the previous year. They enlisted SmartBug Media to help them move beyond outdated contact collection methods and meet their aggressive MQL goal for the second half of the year.

SmartBug Media implemented a digital overlay for the event called "Automation Around the World," which used QR codes that directed attendees to mobile-optimized HubSpot landing pages. This strategy successfully captured leads and automated follow-up emails. The solution resulted in 183 new MQLs and 18 demo requests, far exceeding the customer's goals and making a major contribution to their annual target.

Ashling Partners