Case Study: Arcmed Rebrands with a New Website from SmartBug Media

Arcmed unifies its brand and streamlines navigation with SmartBug Media

SmartBug Media was engaged by Arcmed, a newly merged fluidics design company, to address the challenge of launching a unified brand following its merger. The company needed a new website to build awareness of its integrated product portfolio and present a cohesive identity to avoid confusing new and prospective customers.

The solution implemented by SmartBug Media was a completely refreshed website. This included a simplified navigation structure with a mega menu, unified brand storytelling, improved usability, enhanced visuals, and animated flip cards to modernize the digital presence. While specific metrics are not provided in the text, the result was a streamlined online platform that allows Arcmed to move forward as a single, unified brand.

Arcmed