Case Study: APP Manufacturing boosts organic traffic and leads with SmartBug Media

APP Manufacturing boosts organic traffic 408% with SmartBug Media

APP Manufacturing, a leading manufacturer of pipe supports and hangers, contacted SmartBug Media because it lacked a marketing strategy to support its sales goals. With minimal organic traffic and no ranking for vital keywords, the small internal team needed a partner to build a comprehensive program from the ground up.

SmartBug Media implemented a content-driven inbound marketing strategy using HubSpot. This included creating buyer personas, developing SEO-optimized content and product pages, and setting up automated lead nurturing workflows. The results were substantial, with APP Manufacturing achieving a 408% year-over-year growth in organic traffic, a 23.4% increase in sales, and gaining 255 new organic leads.

APP Manufacturing