Case Study: AirFreight.com achieves brand unity with SmartBug Media

Airfreight.com boosts brand unity and streamlines its logo with SmartBug Media

Airfreight.com, a North American shipping and logistics company, faced a challenge with a lack of brand cohesiveness across its numerous domains. Their CEO, Dan Boaz, approached vendor SmartBug Media to develop a standardized logo and achieve brand uniformity to increase awareness.

SmartBug Media developed a new brand architecture using a masterbrand approach and created a unified logo to highlight brand unity across all of the client's websites. The solution dramatically boosted the company's online presence and created a unified appearance, establishing Airfreight.com as a leading business in the expedited freight industry.

Airfreight.com