Case Study: Access Healthcare boosts leads and traffic with SmartBug Media

Access Healthcare boosts leads 2,900% with SmartBug Media

Access Healthcare, a provider of patient-centered healthcare technologies, faced challenges with an inadequate sales enablement platform using Salesforce. Their existing CRM made it difficult for sales reps to track prospects through the long buying journey and created a misalignment between marketing and sales messaging. They partnered with SmartBug Media to implement a new strategy leveraging HubSpot CRM.

SmartBug Media developed a comprehensive solution involving persona-driven content, account-based marketing, and SEO optimization within HubSpot. This strategy significantly increased qualified leads and streamlined the sales process. The results were substantial: a 900% increase in monthly traffic, a tripling of organic search clicks, and a lead generation increase of 2,900%, going from 5-10 to over 150 leads per month.

Access Healthcare