Case Study: a senior living provider saves thousands of hours with SmartBug Media's custom site generator

a senior living provider creates 300 websites in minutes with SmartBug Media

SmartBug Media was engaged by a large senior living provider facing a critical challenge. The client needed to launch 300 branded websites for newly acquired communities within a single year, a goal that was unrealistic with their small team's manual processes. They required a streamlined solution to automate site creation while ensuring brand consistency and avoiding the high cost of outsourcing.

The solution implemented by SmartBug Media was a custom website generator tool built using HubSpot's HubDB and serverless functions. This tool automated the creation of websites with a single click, dynamically populating pages with unique community data. The project saved an estimated 6,000 hours of manual work and $300,000 in production costs, allowing the client's marketing team to launch fully branded sites in under an hour without developer assistance.