Case Study: a leading software business streamlines communication and operations with SmartBug Media’s Salesforce-to-HubSpot migration

a leading software business improves communication by nearly 70% with SmartBug Media

SmartBug Media assisted a leading software business that was struggling with a fragmented and inefficient Salesforce-based ERP system. The platform lacked usability and communication capabilities, causing significant interdepartmental friction and escalating tech debt.

The solution involved a first-of-its-kind migration to HubSpot's Service Hub. SmartBug Media automated the transfer of over 1,000 knowledge base articles, cleaned up data, and created new standard operating procedures. The results included a nearly 70% improvement in interdepartmental communication, significantly reduced management costs, and a unified, efficient operational platform.