Case Study: a collagen supplement company increases total email revenue by 90% with SmartBug Media and Klaviyo

a collagen supplement company increases total email revenue by 90% with SmartBug Media

a collagen supplement company sought to scale its business through email marketing during a period of e-commerce uncertainty. They partnered with SmartBug Media to find innovative ways to make their email efforts, using Klaviyo, more effective and to drive growth.

SmartBug Media implemented a solution using Klaviyo that focused on highly segmented email flows and AOV-boosting messaging, while also expanding post-purchase communication. This strategy resulted in a 90% increase in total email revenue, an 83% increase in campaign performance, and a 101% increase in flow performance, ultimately growing email's contribution to total revenue from 20% to 30%.