Case Study: 360insights boosts lead engagement with SmartBug Media

360insights triples SQL goals with SmartBug Media

360insights approached SmartBug Media with the goal of tripling the number of sales-qualified leads originating from marketing-qualified leads. A key challenge they identified was the need for a website redesign to strengthen their brand and create cohesion across their account-based marketing, inbound, and content strategies.

SmartBug Media's solution was a complete website redesign that included a modern look, cohesive storytelling, and product screenshots. They implemented subtle animations and eye-catching CTAs to drive engagement and added a filtered knowledge library for self-education. This allowed prospects to pre-qualify themselves, significantly improving the lead quality for the sales team and positioning the website as their top virtual sales executive.

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