Case Study: RevPARTY Consulting improves revenue management with Smartbnb

How to use Smartbnb for revenue management: An interview with Jordan Locke

RevPARTY Consulting, led by revenue management expert Jordan Locke, needed a faster, more data-driven way to support client decisions despite limited reporting and analytics resources. They were already using Smartbnb for guest communications, and began exploring whether Smartbnb’s dashboards and export capabilities could also support revenue management analysis.

Smartbnb provided intuitive prebuilt dashboards, reservation exports, and nightly revenue data that RevPARTY Consulting used to analyze KPIs, forecast demand, benchmark performance, and identify pricing and operational opportunities. Smartbnb also helped surface upsell revenue opportunities like early check-in and late check-out. In related work described by Jordan Locke, these data-driven systems contributed to an immediate 9% lift in RevPAR penetration and an average 28% year-over-year increase in RevPAR.

RevPARTY Consulting

Jordan Locke

Principal Consultant and Founder