Case Study: Pure Financial Advisors adds $1B in AUM with SmartAsset

Pure Financial Advisors adds over $1 billion in AUM with SmartAsset

Pure Financial Advisors, a wealth management firm, sought to build a scalable system for converting leads into long-term clients. Their challenge was to efficiently nurture prospects from various marketing channels, allowing their financial advisors to focus on providing advice rather than on business development and sales processes. They partnered with the vendor SmartAsset for lead generation and referral services.

SmartAsset provided a stream of qualified leads which Pure Financial Advisors then processed through a dedicated, nine-person business development team. This team implemented a systematic 20-point checklist for lead nurturing, which included a sequence of calls, texts, and emails designed to set appointments for advisors. This solution delivered exceptional results; Pure Financial Advisors added over $1 billion in assets under management from SmartAsset referrals alone, representing a significant portion of their total AUM. Their calculated cost to acquire a million dollars in AUM through this partnership was approximately $10,000.

Pure Financial Advisors