Case Study: Yardley Inserts boosts email performance and cuts costs with SmartAcre's HubSpot reengagement campaign

Yardley Inserts removes 3,000 contacts and boosts reactivation 15% with SmartAcre

Yardley Inserts, a US-based manufacturer of metal insert fasteners, faced a challenge with their CRM database after a migration left them with many leads of unknown engagement. Working with SmartAcre, they discovered they were nearing their HubSpot contact limit and risked paying for outdated and unqualified leads. They needed a strategic plan to identify and purge these inactive contacts to optimize their marketing spend.

SmartAcre implemented an automated re-engagement campaign within HubSpot to identify and target inactive subscribers. The solution successfully reactivated 15% of the unengaged audience and purged 3,000 unqualified contacts, saving $1,200 annually. This also resulted in a 30% effective increase in capacity for new leads, allowing Yardley Inserts to maintain their budget while improving email performance metrics.

Yardley Inserts