Case Study: WorkStep Achieves Organic Demand Generation Growth with SmartAcre

WorkStep launches 67-topic content strategy with SmartAcre

WorkStep, Inc., a provider of employee listening and engagement solutions for the frontline workforce, partnered with SmartAcre. Their challenge was an organic presence that heavily favored job seekers, which resulted in low-quality leads. They needed a content strategy to attract their true B2B audience of HR and Operations professionals and generate marketing-sourced pipeline without relying on paid ads.

SmartAcre implemented a demand-generation-focused content strategy beginning with a comprehensive audit. Their solution included a plan built around four core topics, recommending 67 optimized blog topics and four larger content campaigns targeted at key decision-makers. The first campaign, a Frontline Employee Engagement Toolkit pillar page, showed quick success. This strategy is actively being rolled out to support a year's worth of organic traffic and lead generation.

WorkStep, Inc