Case Study: WorkStep achieves organic pipeline growth with SmartAcre's pillar content strategy

WorkStep, Inc. earns featured snippet in 60 days with SmartAcre

WorkStep, Inc., a company focused on frontline employee engagement, faced the challenge of having a large amount of disparate content that was not optimized for search engines or ranking for their target keywords. They needed a strategy to consolidate this content to boost their search engine presence and provide value to their HR and Operations audience. They engaged the vendor, SmartAcre, for a demand generation content strategy.

SmartAcre implemented a pillar content strategy, creating a central "Frontline Employee Engagement Toolkit" pillar page that optimized and linked to existing blog content. They also created new downloadable assets for lead generation and provided a promotional plan. As a result, WorkStep achieved a #2 ranking for a top-targeted keyword and earned a featured snippet on Google within 90 days. The campaign generated 29 new leads and one new sales-accepted opportunity for SmartAcre's client.

WorkStep, Inc