Case Study: Piramal Critical Care improves sales process and user experience with SmartAcre

Piramal Critical Care cuts Gablofen bounce rate 17% with SmartAcre

Piramal Critical Care, a global leader in hospital generic pharmaceuticals, partnered with vendor SmartAcre to enhance the web presence and digitize the sales process for its two intrathecal baclofen drugs, Gablofen and MITIGO. Their challenge was to move away from a manual, brochure-based sales approach by improving the user experience, creating targeted content, and implementing marketing automation to increase their pipeline.

SmartAcre addressed this by building two distinct websites on HubSpot and WordPress and incorporating marketing automation tools like forms and lead routing. This created a digital sales experience, including a "choose your own path" feature for the Gablofen site to serve patients and providers different content. The solution implemented by SmartAcre yielded significant improvements, including a 17% decrease in bounce rate for Gablofen, a 44.6% increase in new users for Gablofen, and a 192.5% increase in new users for MITIGO, resulting in a more robust and automated sales process.

Piramal Critical Care