Case Study: Lehigh Career & Technical Institute boosts enrollment and leads with SmartAcre

Lehigh Career & Technical Institute - Customer Case Study

Lehigh Career & Technical Institute (LCTI) needed a website that could serve two distinct audiences—high school students and adult learners—while acting as a central hub for current and prospective students, parents, and staff. SmartAcre helped LCTI with a responsive web design project to create a more engaging, user-friendly site that could direct each audience to the right information.

SmartAcre moved internal content to the intranet, streamlined the public site, and built PPC campaigns plus keyword-specific landing pages for adult education leads. The new site improved mobile usability for more than 30% of users, and within one month the landing pages more than doubled leads while reducing cost per conversion by 57.81%; overall, LCTI also saw a 48% increase in total traffic and enrollment grow by 265 students in 2014.

Lehigh Career & Technical Institute