Case Study: a leading US iron foundry streamlines quote handoffs and improves customer visibility with SmartAcre and HubSpot Sales Hub

Leading US Iron Foundry tracks 690 deals in 6 months with SmartAcre

SmartAcre worked with a leading US iron foundry to address a challenge in its complex, multi-step quoting process. The process involved handoffs between five or six different business units, which caused communications to be delayed and siloed, leaving customers uncertain about the status of their projects. The foundry, already using HubSpot for marketing, needed to streamline this process to improve the customer experience.

SmartAcre implemented a solution using HubSpot’s Sales Hub to organize deal stages, owners, and tasks, creating a scalable process with clear accountability. This provided full visibility into the customer journey for both internal teams and the client. As a result, the foundry tracked 690 deals totaling $10.1M in pipeline revenue within the first six months, successfully onboarding nine users and setting the stage for improved revenue velocity.