Case Study: BioDiscovery triples webinar registrations with SmartAcre

Demand Generation for Webinar Registration

BioDiscovery partnered with SmartAcre to improve webinar demand generation. The biotech software company was struggling with low webinar registration volume, difficulty reaching the right persona, and a lack of a clear promotion strategy, while using HubSpot as its marketing platform.

SmartAcre built and executed a webinar promotion and follow-up strategy using HubSpot, including personalized email invitations, smart CTAs, social promotion, and post-event workflows. The campaign drove a 3x increase in webinar registrations, a 536% increase in webinar recording downloads, and a 290% increase in attendees, while also improving overall registration volume by 122%.

BioDiscovery

Andrea O'Hara

Field Application Scientist