Case Study: Maintenance Connection achieves custom lead attribution with SmartAcre and Pardot/Salesforce

Custom Lead Attribution Through Pardot and Salesforce

Maintenance Connection, a CMMS/EAM provider, needed a better way to understand how its lead nurturing efforts were influencing pipeline progression and campaign performance. SmartAcre was brought in to help accelerate marketing campaigns and improve attribution across Pardot and Salesforce.

SmartAcre implemented a customized lead-attribution and nurture-tracking setup using Pardot, Salesforce, Engagement Studio programs, custom fields, workflow rules, and reporting. In just one month, 60% of MQLs, 100% of SQLs, and 100% of conversion points had attributed nurture status, giving Maintenance Connection clear visibility into the impact of marketing on lead movement and business results.

Maintenance Connection