Case Study: Compass Point builds a family business peer group and generates new leads with SmartAcre

Compass Point boosts event registrations to 39 with SmartAcre

Compass Point, a leading family business consultancy, faced the challenge of scaling its business beyond its local region and generating new leads. Previously reliant on word-of-mouth, the company needed a modern demand generation strategy to engage a new audience and showcase its founder's expertise.

SmartAcre developed and launched a new virtual peer-group event series called "The Collective" for Compass Point. The solution included a comprehensive promotional campaign with a dedicated landing page, email outreach, and social media ads. The pilot program was considered a success, generating 39 registrations and new leads. SmartAcre's efforts resulted in an email open rate of 39% and made the event landing page the second most-viewed on the client's website.

Compass Point