Case Study: Cloud Elements boosts eBook conversions with SmartAcre's pre-launch testing strategy

Cloud Elements generates 72 pre-launch conversions in 2 weeks with SmartAcre

The customer, Cloud Elements, a cloud API management and integration service, faced the challenge of determining the most effective title and messaging for a new eBook prior to its launch. Their goal was to identify what would generate the most landing page views and conversions with their target audience. SmartAcre was engaged to develop a pre-launch testing strategy using lead and demand generation tactics.

SmartAcre implemented a solution that included creating a HubSpot landing page, A/B tested emails, PPC ads, and social media content to crowdsource feedback. This approach generated 72 pre-launch conversions and 9 new leads. Following the official launch, the campaign drove significant results with 385 conversions and 272 new leads, successfully creating demand for the eBook.

Cloud Elements