Case Study: Cloud Elements drives eBook downloads and new leads with SmartAcre

Cloud Elements - Customer Case Study

SmartAcre helped Cloud Elements, a cloud API management platform, launch a new gated eBook while figuring out the best title and messaging to use. Cloud Elements needed to test what would resonate with its audience, drive landing page engagement, and build demand before the official release using a mix of HubSpot, email, PPC, social, and audience feedback.

SmartAcre implemented a two-week pre-launch testing and promotion strategy that included A/B-tested HubSpot landing pages, a pre-launch email campaign, social ads, keyword research, and crowdsourcing, then expanded into post-launch promotion with retargeting, content marketing, influencer outreach, dZone ads, and email. The campaign generated 72 pre-launch conversions and 9 new leads, plus 385 post-launch conversions and 272 new leads, with the reserve-your-copy email earning a 24.21% open rate and 32 downloads.

Cloud Elements