SmartAcre
22 Case Studies
A SmartAcre Case Study
Cloud Elements, a SaaS integration platform, wanted to scale lead generation with high-value content that would attract qualified traffic and build thought leadership in the API integration space. They partnered with SmartAcre to create a compelling content campaign centered on the “State of API” report.
SmartAcre developed and promoted the report across multiple channels, including email, organic search, paid search, social media, referrals, direct traffic, and other campaigns. Over four months, the landing page drove 40% of total new leads, nearly 1,000 leads were collected, 72% of those leads were net new, and the campaign also delivered strong engagement metrics, including a 45% open rate and 45.2% engagement.