Case Study: BrainsWay increases lead conversion by 45% with SmartAcre's website and automation

BrainsWay boosts lead-to-sales conversion by 45% with SmartAcre

BrainsWay, a global medical technology company, faced challenges in leveraging its Salesforce and Pardot (Account Engagement) investments due to siloed data and a lack of a unified process. They partnered with SmartAcre for its expertise in marketing automation and Salesforce administration to create a cohesive marketing-to-sales lead funnel and improve data alignment.

SmartAcre implemented a comprehensive solution, auditing and integrating Salesforce and Account Engagement to automate lead scoring, assignment, and nurturing. They also redesigned key parts of the BrainsWay website to enhance user experience and add conversion points. This work by SmartAcre resulted in a 45% increase in lead-to-opportunity conversion, an 84% reduction in follow-up time, and a significant rise in new sales generated from marketing initiatives, from 42% to 58%.

BrainsWay