Case Study: Bearon Manufacturing boosts conversions with SmartAcre website redesign

Bearon Manufacturing boosts form conversions by 13.88% with SmartAcre

Bearon Manufacturing, a manufacturer of custom components, needed to create new web presences for three newly acquired brands and update its own site to unify them under a combined brand identity. The challenge was to improve UX, design, and technology across all four web properties to better support lead generation and engagement. They engaged the vendor SmartAcre for its expertise in UI/UX design and web design.

SmartAcre implemented a comprehensive three-phase approach involving discovery, branding and design, and development. The solution included creating a unified style guide, improving information architecture, and developing the sites on WordPress with WooCommerce for eCommerce, alongside setting up marketing automation with HubSpot. The results were significant, including a 20% increase in site speed, a 160% increase in unique page views, and a 13.88% increase in form conversion rates since launch.

Bearon Manufacturing