Case Study: AlchemyAPI accelerates lead and demand generation with SmartAcre

AlchemyAPI - Customer Case Study

AlchemyAPI, an IBM Company, is a cloud-based natural language processing and visual recognition API that helps businesses extract meaning from content, images, and unstructured data. To scale its already successful inbound program, AlchemyAPI needed to accelerate lead and demand generation, improve lead-to-sales processes with HubSpot marketing automation and SugarCRM, strengthen segmentation and personalization, reduce blog publishing time, and increase online visibility and conversions.

SmartAcre delivered ongoing inbound marketing support, lead and demand generation campaigns, and a custom HubSpot + SugarCRM round-robin integration, along with content migration, workflow automation, SEO/SEM, PPC, and campaign strategy. In the first six months, SmartAcre helped drive a 20% increase in organic traffic, a 13% lift in free API download conversions from organic search, a 90% increase in executed and launched lead generation campaigns, migrated the blog and gated content in 2 weeks, and created 64 new workflows to route and nurture leads.

AlchemyAPI