Case Study: Smartling achieves better lead assignment and sales efficiency with SmartAcre's HubSpot and Salesforce solution

Account Based Lead Assignment Using HubSpot and Salesforce

SmartAcre helped Smartling, a global content and translation platform, solve a lead assignment challenge across its sales organization. Smartling was struggling with inbound leads from target accounts not being consistently identified and routed, with leads slipping through the cracks, clogging the queue, or being assigned to inactive owners.

Using HubSpot and Salesforce, SmartAcre built a custom account-based lead assignment solution with Lead-to-Account matching, Process Builder, Flows, and a blended lead scoring model. The system automatically matched leads to existing accounts, routed them to the right account executives by territory, and flagged strategic leads—resulting in 37% of previously unidentified EMEA leads being identified, 27% of leads matched to existing accounts, and 15% of leads identified as target accounts.

Smartling