Case Study: 3PL Central boosts marketing-driven opportunities with SmartAcre

3PL Central - Customer Case Study

3PL Central, a leading cloud-based warehouse management software provider for 3PLs and eCommerce businesses, needed help extending its marketing team and accelerating demand generation. SmartAcre was initially brought in to manage paid search campaigns and analyze performance, but the engagement quickly expanded as 3PL Central looked for a broader strategic partner to identify opportunities, recommend new initiatives, and support execution.

SmartAcre implemented a 90-day plan that included marketing audits, persona discovery, customer journey mapping, content creation, email and landing page campaigns, account-based marketing, lead nurturing, lead scoring refinement, and reporting dashboards, alongside HubSpot and Google Analytics support. The results included a 25% increase in won opportunities generated by marketing, a 45% increase in organic traffic after the website redesign, a 75% increase in paid search MRR from 2016 to 2017, seven ebook promotions that generated seven opportunities, and roughly 1,500 re-engaged prospects.

3PL Central

Chelsea Mori

Director of Marketing