Case Study: PSA Peugeot Citroën Group achieves real‑time multi‑site collaboration and rapid ROI with SMART Technologies' SMART–iObeya solution

SMART – iObeya, the best of both worlds for Lean Management

PSA Peugeot Citroën Group, a pioneer in Lean Management, needed to modernize its Obeya (visual meeting) rituals that forced suppliers and teams to travel frequently and share confidential information on physical boards. The challenge was to enable multi-site coordination, cut travel and meeting overhead, and protect sensitive data while preserving the ease and effectiveness of existing visual-management practices.

PSA deployed SMART-iObeya — combining SMART Board interactive displays, Microsoft Lync for voice and sharing, and iObeya’s digital visual-management platform — rolling out 100+ boards and serving 6,000+ daily users. Adoption was immediate and training-free, with over 20 new iObeya projects created weekly; results included real-time multi-site collaboration, 50% shorter meetings, improved data security, space and travel cost savings, and an ROI in under six months.

PSA Peugeot Citroen Group