Case Study: Chimney Doctors achieves 45% annual sales growth and $150K+ annual ad savings with Smart Service

Chimney Doctors - Customer Case Study

Chimney Doctors, a Wisconsin chimney service founded in 1981 that has grown to 36 full-time employees, faced two key operational challenges: no reliable way to measure marketing ROI despite spending about $120,000 annually on yellow-pages ads, and inefficient scheduling managed with bulky three-ring binders. The company discovered Smart Service at a trade show and adopted the Smart Service software (Smarter Chimney Sweep Software) to address these problems.

Using Smart Service, Chimney Doctors began tracking marketing expenses and running monthly reports that revealed yellow-pages ad returns of roughly 2:1 to 3:1, allowing them to cut full-page ads to 1/3-column and redirect spend into more productive campaigns—saving over $150,000 per year in advertising. Smart Service also replaced the binder-based scheduling system; since installation Chimney Doctors reports a 45% annual sales increase, ongoing annual savings, and dramatically improved business visibility and decision-making.

Chimney Doctors

Bill Hussel

President