Case Study: Large Sporting Goods Company achieves stronger brand protection with Smart Protection

Large Sporting Goods Company - Customer Case Study

Smart Protection worked with a large sporting goods company that needed a way to monitor multiple marketplaces for counterfeit products. The customer was concerned about fake listings on platforms such as AliExpress and the resulting damage to brand reputation and customer trust, and they used Smart Protection’s Anti-Counterfeiting monitoring and enforcement service.

Smart Protection scanned the internet for infringing listings and removed more than 4,000 counterfeiting links on the customer’s behalf. The effort delivered a 90% enforcement success rate, €200K in infringements enforced, and strong marketplace-specific results including 100% on DHgate, 99.5% on AliExpress, and 83.3% on eBay, helping the customer improve consumer confidence and achieve a positive ROI.