Case Study: a large luxury watches and jewelry company eliminates counterfeits and unauthorized sales with Smart Protection

Large Luxury Watches and Jewelry Company - Customer Case Study

Smart Protection worked with a large luxury watches and jewelry company, a Swiss watchmaker focused on high-quality timepieces, to address unauthorized online distribution of its products. The company faced counterfeit sales, unauthorized marketplace listings, and discounted resale on unapproved e-commerce platforms, which were hurting revenue, brand reputation, and trust with both partners and customers.

Smart Protection provided anti-counterfeiting and eCommerce monitoring, including seller investigation and distribution compliance, to search the internet for illicit listings and fake products. The project detected and removed more than 15,737 harmful links, achieving a 98% counterfeit elimination ratio and 99% withdrawal ratio of unauthorized sales, while helping prevent an estimated €25 million in revenue loss.