Case Study: Vans achieves custom shopping success with Smart Merchandiser

VANS grows to $2.3 billion with Smart Merchandiser

Vans, an action sports footwear and apparel company, faced the challenge of optimizing their online experience for their custom shoe design service, which was not delivering the comprehensive sales service needed when it launched. They partnered with the vendor Smart Merchandiser (Zobrist) to implement a more powerful solution to provide maximum customer benefit.

Smart Merchandiser helped Vans evolve their Custom Shoes feature through multiple launches, creating an enhanced online experience that allowed for easy product customization, social sharing, and interaction across devices. This solution propelled Vans from a $396 million business to a $2.3 billion global brand, achieving a 36% year-to-year growth rate and establishing them as a leader in their industry.

VANS